Aurora Solar, Author at Solar Power World Covering the world of solar power technology, development and installation. Tue, 06 Aug 2024 14:02:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://www.solarpowerworldonline.com/wp-content/uploads/2017/07/cropped-solar-power-world-online-32x32.png Aurora Solar, Author at Solar Power World 32 32 Beginner’s guide to solar marketing: 4 strategies to jumpstart your marketing https://www.solarpowerworldonline.com/2024/08/beginners-guide-to-solar-marketing-4-strategies-to-jumpstart-your-marketing/ https://www.solarpowerworldonline.com/2024/08/beginners-guide-to-solar-marketing-4-strategies-to-jumpstart-your-marketing/#respond Tue, 06 Aug 2024 13:36:22 +0000 https://www.solarpowerworldonline.com/?p=95853 When it comes to solar sales, it’s never been more difficult to stand out from the crowd. It’s also never been more important. Our 2024 Solar Snapshot revealed that 44% of homeowners find it hard to determine if an installer is legitimate. That is a striking — and scary — statistic. It’s also an opportunity…

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]]> https://www.solarpowerworldonline.com/2024/08/beginners-guide-to-solar-marketing-4-strategies-to-jumpstart-your-marketing/feed/ 0 What are time of use rates? Your TOU guide https://www.solarpowerworldonline.com/2024/08/what-are-time-of-use-rates-your-tou-guide/ https://www.solarpowerworldonline.com/2024/08/what-are-time-of-use-rates-your-tou-guide/#comments Tue, 06 Aug 2024 13:35:46 +0000 https://www.solarpowerworldonline.com/?p=95334 What do the prices of movie tickets to Hollywood’s latest blockbuster and the cost of electricity have in common? Utility companies all over the US are making big changes when it comes to their billing methods for residential customers. Similar to a blockbuster movie, where ticket prices change based on the time of day —…

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]]> https://www.solarpowerworldonline.com/2024/08/what-are-time-of-use-rates-your-tou-guide/feed/ 1 Solar plus roofing: A step-by-step guide https://www.solarpowerworldonline.com/2024/07/solar-plus-roofing-a-step-by-step-guide/ https://www.solarpowerworldonline.com/2024/07/solar-plus-roofing-a-step-by-step-guide/#respond Tue, 02 Jul 2024 16:15:04 +0000 https://www.solarpowerworldonline.com/?p=106574 Solar power’s growing impact in the US is undeniable, even if you don’t work on roofs all day. However, for professionals in the industry, there are lucrative opportunities to combine professional solar installations with their existing roofing services. As residential solar adoption climbs, your roofing customers are likely already inquiring about recommendations for and assistance…

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]]> https://www.solarpowerworldonline.com/2024/07/solar-plus-roofing-a-step-by-step-guide/feed/ 0 3 reasons solar is the answer with Alex Honnold https://www.solarpowerworldonline.com/2024/07/3-reasons-solar-is-the-answer-with-alex-honnold/ https://www.solarpowerworldonline.com/2024/07/3-reasons-solar-is-the-answer-with-alex-honnold/#respond Tue, 02 Jul 2024 16:12:47 +0000 https://www.solarpowerworldonline.com/?p=106573 At our recent Empower conference, Alex Honnold — yes that Alex Honnold — spoke about the role solar can play in our energy transition. While you may know him from Free Solo, his NatGeo series Arctic Ascent, or any of his many other projects, his Honnold Foundation is a fierce advocate, and supporter, of solar.…

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]]> https://www.solarpowerworldonline.com/2024/07/3-reasons-solar-is-the-answer-with-alex-honnold/feed/ 0 The Paris Olympics: An Opening Ceremony like no other https://www.solarpowerworldonline.com/2024/06/the-paris-olympics-an-opening-ceremony-like-no-other/ https://www.solarpowerworldonline.com/2024/06/the-paris-olympics-an-opening-ceremony-like-no-other/#respond Sat, 01 Jun 2024 12:05:55 +0000 https://www.solarpowerworldonline.com/?p=106080 The Paris Olympics is celebrating a lot of firsts. Alongside Tokyo 2020, Paris 2024 is one of the first Olympics to achieve gender parity and use (super cool) recycled materials for its olympic medals. But Paris stands out as the first Olympic host to cut its carbon emissions by half, and by offering an unprecedented…

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]]> https://www.solarpowerworldonline.com/2024/06/the-paris-olympics-an-opening-ceremony-like-no-other/feed/ 0 Optimize your ROI story with solar + storage modeling for energy arbitrage https://www.solarpowerworldonline.com/2024/06/optimize-your-roi-story-with-solar-storage-modeling-for-energy-arbitrage/ https://www.solarpowerworldonline.com/2024/06/optimize-your-roi-story-with-solar-storage-modeling-for-energy-arbitrage/#respond Sat, 01 Jun 2024 12:00:07 +0000 https://www.solarpowerworldonline.com/?p=106079 With evolving net-metering regulations and time-of-use rates, battery storage is quickly becoming more than a backup plan — it can deliver real ROI for solar customers. While battery self-consumption helps, there’s now a next step that can save homeowners even more on their electric bills: energy arbitrage. In this article we’ll look at exactly what…

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]]> https://www.solarpowerworldonline.com/2024/06/optimize-your-roi-story-with-solar-storage-modeling-for-energy-arbitrage/feed/ 0 Solar’s role in the 2024 Paris Olympics https://www.solarpowerworldonline.com/2024/05/solars-role-in-the-2024-paris-olympics/ https://www.solarpowerworldonline.com/2024/05/solars-role-in-the-2024-paris-olympics/#respond Wed, 01 May 2024 12:05:15 +0000 https://www.solarpowerworldonline.com/?p=105761 As the world gears up for the 2024 Summer Olympics, there’s a growing buzz around the city’s groundbreaking approach to sustainability, aiming for carbon neutrality by leveraging 100% renewable energy sources. Anchored by France’s sustainability laws, which mandate that all new public buildings incorporate at least 50% bio-based materials, the Paris 2024 Olympics is poised…

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]]> https://www.solarpowerworldonline.com/2024/05/solars-role-in-the-2024-paris-olympics/feed/ 0 C&I, commercial, and utility-scale solar… What’s the difference? https://www.solarpowerworldonline.com/2024/05/ci-commercial-and-utility-scale-solar-whats-the-difference/ https://www.solarpowerworldonline.com/2024/05/ci-commercial-and-utility-scale-solar-whats-the-difference/#comments Wed, 01 May 2024 12:00:39 +0000 https://www.solarpowerworldonline.com/?p=105760 Navigating the landscape of large-scale solar energy can feel like deciphering a maze of acronyms and categories, each with its own set of rules, benefits, and challenges. Among the most common of those categories are commercial & industrial (C&I), commercial, and utility-scale solar projects. Each serves a unique role in the broader mission to harness…

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]]> https://www.solarpowerworldonline.com/2024/05/ci-commercial-and-utility-scale-solar-whats-the-difference/feed/ 1 3 steps to design and sell high-performance solar and storage systems https://www.solarpowerworldonline.com/2024/04/3-steps-to-design-and-sell-high-performance-solar-and-storage-systems/ https://www.solarpowerworldonline.com/2024/04/3-steps-to-design-and-sell-high-performance-solar-and-storage-systems/#respond Fri, 05 Apr 2024 13:01:43 +0000 https://www.solarpowerworldonline.com/?p=105499 To compete in the fast-paced solar energy industry, high-performance tools, systems, and technology can help your business create accurate solar and storage proposals that stand out from the crowd, and offer the most value for your customers. This was the topic of our recent webinar, The Blueprint for Success: Designing High-Performance Solar + Storage Systems.…

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]]> https://www.solarpowerworldonline.com/2024/04/3-steps-to-design-and-sell-high-performance-solar-and-storage-systems/feed/ 0 2024 Solar Snapshot trends: Battery storage for self-consumption https://www.solarpowerworldonline.com/2024/04/2024-solar-snapshot-trends-battery-storage-for-self-consumption/ https://www.solarpowerworldonline.com/2024/04/2024-solar-snapshot-trends-battery-storage-for-self-consumption/#respond Fri, 05 Apr 2024 13:00:06 +0000 https://www.solarpowerworldonline.com/?p=105498 Aurora recently launched our 2024 Solar Industry Snapshot. It brings together three distinct data sources — Aurora proprietary project data, installer research, and homeowner research — to provide, well, a snapshot of where the residential solar industry is now. More than that, it gives us a look at things to watch in the future. In…

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]]> https://www.solarpowerworldonline.com/2024/04/2024-solar-snapshot-trends-battery-storage-for-self-consumption/feed/ 0 5 solar objections you will hear in 2024 and how to handle them https://www.solarpowerworldonline.com/2024/03/5-solar-objections-you-will-hear-in-2024-and-how-to-handle-them/ https://www.solarpowerworldonline.com/2024/03/5-solar-objections-you-will-hear-in-2024-and-how-to-handle-them/#respond Tue, 05 Mar 2024 19:54:02 +0000 https://www.solarpowerworldonline.com/?p=105302 Change is nothing new for long-standing PV professionals. And looking into 2024, many solar businesses may find a challenging sales climate ahead. So how can you answer those tough homeowner questions and keep on track to the sale? In this article, we’ll look at five solar objections you’re likely to hear right now, before showcasing…

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]]> https://www.solarpowerworldonline.com/2024/03/5-solar-objections-you-will-hear-in-2024-and-how-to-handle-them/feed/ 0 Every big business starts small: Starting, and growing, a solar company https://www.solarpowerworldonline.com/2024/03/every-big-business-starts-small-starting-and-growing-a-solar-company/ https://www.solarpowerworldonline.com/2024/03/every-big-business-starts-small-starting-and-growing-a-solar-company/#respond Tue, 05 Mar 2024 19:52:20 +0000 https://www.solarpowerworldonline.com/?p=105301 Starting any business is terrifying. Even if you do everything right, you’re at the mercy of savvy customers, larger economic factors, and even forces of nature. Starting a solar business is somehow even tougher. There’s cutthroat competition. There’s homeowners that need convincing. There’s some of the most powerful organizations in the country actively working against…

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]]> https://www.solarpowerworldonline.com/2024/03/every-big-business-starts-small-starting-and-growing-a-solar-company/feed/ 0 SolarAPP+: What’s new and what’s coming https://www.solarpowerworldonline.com/2024/02/solarapp-whats-new-and-whats-coming/ https://www.solarpowerworldonline.com/2024/02/solarapp-whats-new-and-whats-coming/#respond Fri, 02 Feb 2024 20:08:35 +0000 https://www.solarpowerworldonline.com/?p=105018 As a solar contractor, you likely have to contend with complicated and costly permitting processes, which can be among the most frustrating and time-consuming obstacles necessary to complete new projects. The Solar Energy Industries Association (SEIA) knows this, which is why they and the National Renewable Energy Laboratory (NREL) developed Solar Automated Permit Processing (SolarAPP),…

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]]> https://www.solarpowerworldonline.com/2024/02/solarapp-whats-new-and-whats-coming/feed/ 0 Navigating the future of solar: Sell more in ’24 https://www.solarpowerworldonline.com/2024/02/navigating-the-future-of-solar-sell-more-in-24/ https://www.solarpowerworldonline.com/2024/02/navigating-the-future-of-solar-sell-more-in-24/#respond Fri, 02 Feb 2024 20:06:10 +0000 https://www.solarpowerworldonline.com/?p=105017 Stop us if you’ve heard this one before: The solar industry continues to face both unprecedented challenges and exciting opportunities. To explore this ongoing tension for 2024, our experts at Aurora collaborated with the team at Solar Power World on a webinar to shed light on what the next year could hold. Read the full…

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]]> https://www.solarpowerworldonline.com/2024/02/navigating-the-future-of-solar-sell-more-in-24/feed/ 0 Navigating the future of solar: Insights on 2024 trends https://www.solarpowerworldonline.com/2024/02/navigating-the-future-of-solar-insights-on-2024-trends/ https://www.solarpowerworldonline.com/2024/02/navigating-the-future-of-solar-insights-on-2024-trends/#respond Fri, 02 Feb 2024 20:04:04 +0000 https://www.solarpowerworldonline.com/?p=105016 As we enter 2024, the solar industry stands at a pivotal crossroads, facing both unprecedented challenges and exciting opportunities. To assess and address solar’s potential in 2024, we collaborated on a webinar with a panel of our friends at Solar Power World and the experts on our team. Read the full story on Aurora Solar’s…

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