Solar doesn’t work for everyone, it’s true. However, when a prospect tells you that solar won’t work for them — but you know it will — this objection shouldn’t stop your sales pitch in its tracks.
But how do you turn that, “No”, into a, “Hmmm, maybe…” and then, “Yes!”? That’s what the Solar Sales Objections Throwdown session at Empower 2023 was all about: Taking common homeowner objections every solar salesperson hears in the field, and turning them on their head.
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